CONTENT MARKETER

Chennai - India
Full Time

At Detect Technologies, we are enabling safety and productivity in the industrial AI space. Our solutions are the first-of-their kind, and to create awareness, we are searching for a content writer who can own content creation, proofreading, and distribution. The ideal candidate should have a track record of producing technical content pieces with high-level engagement and proven experience in social media management for B2B SaaS companies. They will design and run our content creation and distribution strategy.

Primary responsibilities

  • Create a content strategy for Detect Technologies and its products and ensure continuous creation of content.
  • Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, articles, whitepapers, case studies, reports, webinars, infographics, etc.).
  • Come up with ideas to create more traction online – identify other platforms, forums, etc., to generate more traffic, and do so with SEO in mind.
  • Social media management: o Build and manage our social media profiles and organic presence, including LinkedIn, Facebook, Twitter, and additional channels that may be deemed relevant.
  • Deliver creative social-first content to increase followers, reach, and engagement across our core social channels.
  • Continually explore new channels to use to grow our social media reach.
  • Drive technical research and competition research to assess current content strategies, customer profiles, competitive landscapes, industry trends to develop a strong sense of strengths, weaknesses, and opportunities to improve brand awareness and positioning.
  • Build brand image in the public with announcements and releases, in collaboration with the sales team and PR agency.
  • Work with internal stakeholders to develop customer content that helps to amplify their successes with Detect Technologies, which leads to further growth, adoption, usage, and promotion.
  • Understand the customer journey and identify areas of communication with customers.

Requirements

  • 3+ years of content creation experience preferably in B2B SaaS companies.
  • Bachelor’s degree in computer science, engineering, or equivalent with content marketing experience.
  • Proven experience in Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Management.
  • Solid knowledge of content marketing techniques and principles.
  • In-depth knowledge of content distribution and best practices across LinkedIn, Facebook, YouTube, Quora, and Twitter.
  • Excellent critical thinking skills - effectively weigh the strengths and weaknesses of different solutions and approaches.
  • Proficiency in content management systems like WordPress, Analytics, MS Office, and relevant applications/tools.
  • Ability to quickly grasp complex technical concepts to make them easy to understand.
  • Excellent writing, researching, and proofreading skills, as well as the ability to communicate and collaborate effectively.
  • Wants to be challenged, make an impact, and learn a lot while working in a fast-paced environment.
  • Ability to take initiative, employ good judgment, and manage projects with assistance.

Benefits

  • Great opportunity to build and drive the content function for a fast-paced industrial enterprise.
  • Flexible career development path with exponential growth.
  • The flexibility to work from home/anywhere.
  • Health insurance for you and your family.
  • Work with a world-class team who are making history with technology and changing the face of industrial productivity.

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